CandidCapital

Blimp reveals all - starting the ultimate music management service.

In my last post Gamekeeper to Poacher, I promised to reveal the start-up that I'm doing. It's called Psonar and it's the ultimate personal music management service.

Briefly (otherwise go to www.psonar.com to find out more), it saves your music collection in the Psonar Cloud and lets you put your music where you want it so that you can listen to it on any device whenever and wherever your want.

Besides that, you can explore other people's music collections, listen to a 30 second sample of anything you discover, with an opportunity to buy anything that you like.

I saw a "point of pain" when my teenage daughter asked to use iTunes on my laptop. When I told her that I'd uninstalled iTunes to save space she (in the vernacular) freaked. It turned out to be OK because I'd elected to save the music library while uninstalling the application, but it got me thinking about teenagers and music. Many, probably most, of them have music in different formats, on different devices and in different directories on those devices. They can't find the music they want when they want it and it's not protected by any backup mechanism.

While Psonar effectively addresses this point of pain, it goes much further letting members of the Psonar Community discover new music through its rich social and search features. Anyone can become a music pundit - creating playlists to share with their friends. Nothing new in that, you may say, but if the content of the playlist is dynamic selected by criteria such as popularity or who's listenting to it, you'll see that you can start to build some interesting new avenues for music discovery.

Ultimately, however, imagine a community in which anyone can publish music that they have created, allowing them to share it with, or sell it to, millions of people in the Psonar community. That really would be a revolution in music distribution!

24 July 2009