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Letting the Spiders Crawl
Getting noticed in the blogosphere is a challenge - is it machines or men that matter most?
This post has been prompted by the requirement to validate ownership of the blog for my Technorati Profile. The final inducement on the Technorati web page concerned with this process is a button emblazoned "Release the Spiders!" Most seductive, since I'm keen to get CandidCapital and my blog read - after all that's why pangloss and I write - and it's always tempting to believe that some once-only, automated process will result in a flood of traffic and our elevation to the status of must-read chroniclers of UK venture capital and growth business matters.
However, the reality of getting noticed is almost certainly rather less pain-free. Earlier in the day, playing with Trackback, I posted a blog entry which referred to one of Robert Peston's (BBC Business Editor) blog posts on the current row about the tax status of private equity in the UK (see Eye of the Storm - 5 July 2007). I'll be interested to see whether this other mechanical process will result in any cross-reference to my blog from Peston's.
One BBC commentator whom I admire and who has a wide-ranging and eclectic taste in business stories is Peter Day, presenter of Radio 4's In Business. His periodic column on the BBC website Work in Progress is not a blog - although it has several of the characteristics of one. So, there's no alternative - I'm going to have to find some hand-crafted direct way to Peter, either through his producer or by direct e-mail.
Still, if he does take an interest in what we're doing he can't just reciprocate with the mutual linking of a Trackback, he'll either have to mention us specifically in Work in Progress or, just think of it, interview us for In Business. It may just happen - the contentiousness of UK private equity at present may just make it a suitable target for in depth analysis in the next series.
So, one carefully crafted e-mail down - just 1,000 or so to go! If only we could automate the process......or is that spam?
5 July 2007
Britain Forty Years On